If you’re like most people, you’re online and on social media every day. There’s no doubt that going digital has made it easier for brands to connect with their customers and potential customers. But how do you build your online presence? Let me tell you what I did!
Build an email list.
The first step to building your online presence is to build an email list. It’s a simple concept, but it can be hard to get started with if you don’t know where to begin.
- Create a welcome email that explains the benefits of subscribing and how often you plan on sending emails (daily, weekly or monthly). You can even include links for people who want more information about what they’re signing up for.
- Set up autoresponders so that new subscribers receive these introductory messages automatically when they join your list. This makes it easy for them to get acquainted with what you do without needing any extra effort from yourself or anyone else in charge of managing the list!
Create content that your audience wants.
The most important thing is to know your audience. If you’re writing an article, ask yourself: who am I writing this for? What do they want to read? How can I make their lives easier or better by sharing my knowledge with them in a way that will be useful and interesting for them?
If you’re creating a podcast, think about the sorts of questions people would ask if they were listening to your show. Then answer those questions! If you make videos on YouTube or Instagram Stories, think about what type of content would appeal to your viewers–and then create it!
It’s also important to be authentic when creating content; don’t try too hard because this will come through in ways that could ruin the experience for others (and ultimately hurt business). And finally: keep things easy-to-consume by using images instead of text whenever possible–this makes it easier on both readers’ eyes as well as search engines looking at links within articles/posts/etcetera!
Keep your brand consistent.
When you build your brand online, consistency is key. Your customers want to know what they can expect from you. They don’t want to have to guess at what kind of experience they’ll get when they visit one of your social media channels or websites.
You should have a consistent color scheme and style across all platforms–including logos, graphics and fonts (see below). This will help them recognize your business more easily as they’re browsing through their feeds or searching on Google. You also want to make sure that the tone used on each platform is similar so that no matter where someone finds you online, it feels like an extension of the same company rather than two different entities with two very different personalities!
Take care of your social media presence.
Social media is an important part of your online presence. It’s a place where you can connect with clients, potential employers and your peers.
- Use social media to share news about yourself. If you have an update or something exciting to share, post it on Facebook or Twitter! You could also use Instagram to post photos of what’s happening in your life or share tips for people who are interested in what you do.
- Read other people’s posts as well so that they know who you are as well!
Use tools to make your life easier.
If you don’t want to spend your time scheduling, editing and publishing your content, there are tools that can help. Buffer and Hootsuite allow you to schedule posts in advance so that they go live at the best times for engagement on social media platforms. Grammarly (or another grammar checker) will alert you when there are spelling or grammar mistakes in your text before it goes live. Finally, Canva is a great tool for creating engaging graphics for your blog posts or social media images
Consistency is key to building an online presence
Consistency is the key to building an online presence.
Consistency is important in all aspects of your business, but it’s especially vital when it comes to your content marketing strategy. Consistent content will help build trust with your audience and establish you as an authority figure within your field–two things that are crucial for attracting new readers and customers over time.
The more consistently you post new content, the more likely people are going to find out about what you’re doing–and once they do find out about it, they’ll want more!
Now that you know what to do, it’s time to get started. You don’t have to do everything at once and there are plenty of resources out there to help you get started with building your online presence. Remember: consistency is key!